Winter Tan Using Sunbeds.

Tanned and beautiful

The popularity of sunbeds is rising, fuelled by unpredictable weather, time constraints and an increasing desire to have an even, all-over tan. Sunbeds have had to overcome a bad reputation following years of misuse by avid fans. Today, armed with information about the risks that the UV light poses, users who follow the strict guidelines can achieve the desired results with far less risk to their skin. Recent research indicates that sunbed use in salons and in the home is steadily rising. So why has it become more popular? 

One of the main reasons is because of marketing in more ways than one. Firstly, the health and beauty marketing. Having a tan is said to make you look healthier – which is very true for most – and it is also a sign of being good looking. Women and men in colder countries long for those with darker skin. It is a trait that has been in Western culture for time. 

In addition to this, or shall we say off the back of this, local tanning shops are very good at marekting the fact they are in the area. Coupled with comments made in the aforementioned paragraph, this has meant sun beds have become much more popular. 

In this hectic world of instant demand there is no dibt that a commecial sunbed offers a quick and easy option for tanning.

A natural tan can take days to acquire, lying out in the sun for hour after hour. By contrast, a sunbed user can achieve an even tan in few ten-minute sessions. Furthermore, this method of tanning is not tied to unpredictable weather. There is no need to risk inclement conditions in pursuit of your bronzed look as a sunbed tan can be achieved all year round. 

For those who live in a colder climate this can be the perfect way to start off your tan prior to a summer holiday. Many people feel that they can’t face the beach with their white and ‘pasty’ skin. This base tan will help you to feel confident and glamorous ahead of a holiday. 

There are many methods of tanning, including the increasingly popular fake tan. However sunbeds have the advantage over these methods in several ways. Firstly your tan will be streak free. Streaks are the most common complaint with regard to fake tanning booths, sprays and creams. Even the vast improvements in fake tanning products cannot guarantee a streak-free tan, whereas sunbeds offer a genuine and even tan. 

The nature of fake tanning solutions means that they will quickly fade or wash off. Those who wish to swim in pools often find the chlorine reacts badly with their fake tan and can cause unevenness and fading. By contrast, sunbed tans stay put. Whilst all tans are subject to natural fading over time this type of tan will take longer to disappear and will remain more even throughout. 

Another complaint of fake tanning solutions is the ‘orange’ look that often follows. It is often obvious that fake tan has been used as the resulting colour is brighter and more ‘you’ve been tangoed’ than ‘golden glow’. A sunbed tan will look natural, particularly for those who follow guidelines and do not overuse the beds. A golden brown colour can be quickly achieved and maintained. 

Those who have used the beds before often state that they enjoy using them. Tanning bed use can be very relaxing. For a start they offer warmth at any time of year. In addition many users enjoy the bit of ‘me’ time they get whilst using a sunbed. For those who find the winter months arduous at best and suffer from a touch of Seasonal Affective Disorder there is some evidence to suggest a short burst of sunbed use can improve your mood. 

In the concern over health risks the potential benefits are often forgotten. Vitamin D can be particularly hard to come by in the cold and sunless winter months. This vitamin is crucial in maintaining healthy bones by facilitating calcium absorption. Sunbeds can offer a boost in Vitamin D, even in the depths of winter. 

The results of sunbed use, an even, streak-free tan achieved quickly in a relaxing way, perhaps account for its popularity despite health warnings. Whenever beds are used it is crucial that medical advice is sought and guidelines are followed. Under these circumstances the popularity of sunbeds looks set to continue, as a pampering opportunity which gives you an added confidence boost.

Tips for Marketing your Local Business

Marketing your local business may seem daunting; however, there are ways to convey the word out. In this article, we’ll focus at some of the Tips for Marketing your Local Business.

Best Tips for Marketing your Local Business

1) Use integrated marketing

There’s no single, fail-safe approach to business marketing. Thus you should deviate your tactics. Your clients may tune out in a while if you use only one marketing strategy. Hence you should think of various ways to reach out your potential customers through social media, classified ads, leaflets or sales letters.

2) Send a second chance offer to your clients after a purchase

If your clients have bought a product or a service from your business, find time to draft a note appreciating them for their purchase as well as informing them of a great discount when they make their next purchase. Also, remember to attach an expiry date for immediate action rather than waiting.

3) Use mail-outs

Have a good looking brochure, flyer or advert printed and enclose it in your outgoing mails. This way, you can rely on postage. On the other hand, potential clients will have something to refer in future especially when they don’t need it right at the moment.

4) Send newsletters

Getting new buyers is great, but keeping existing ones is a different thing. Use newsletters to target your market to the past buyers. Whenever printed newsletters are expensive, you can consider e-mail newsletter to be sent to the customers subscribed to your website.

5) Get social

Aim at turning a one-off buyer into a loyal repeat client by making sure they remember you. To achieve this, you’ll have to give them friendly reminders to why they may need you, without just bombarding them. You can achieve this through social media such as Twitter, Facebook or by email marketing.

6) Get blogging

Blogs are great, low-cost ways of interacting with existing customers, and attracting new ones. Ensure you update your blog with the most relevant information to create and maintain the interest of your subscribers. Leave comments on other customer blogs to Increase your blog followers.

7) Distribute press releases

Make most of the local newspapers by distributing good press releases. A new contract, a new business launch, an open day, creation of new jobs, all make for an interesting local news story. However, local press coverage is of great value since you are targeting the potential customers who live nearby and it is free.

8) Send small ads on postcards

Get postcards printed and send them to prospects in your niche.
The message on the postcard should be brief. Small ads on postcard drive huge volumes of traffic on your site thus creating more sales to market your business.

9) Update your blog

Look at your blog – can it work with an update? A blog acts as an advertisement for business, therefore ensure it looks magnificent. Your blog should be simple to navigate, focused and have great content. Make sure the web copy is devoid of spelling & grammar mistakes. It should convey the message you intend to pass to your visitors in a compelling manner.